Best Use of Social Media for Health & Fitness

This category is open to organisations and their marketing agencies that delivered effective integrated health, wellness or fitness marketing campaigns through social media channels. For example, campaigns promoting product launches, fitness events or initiatives, and the promotion of activity and a healthy lifestyle. Judges will look for evidence of post-campaign success demonstrated through quantifiable reach and impact on target audience regarding brand awareness, engagement levels and behavioural change measured against original objectives.

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